You may have heard that 99% of businesses are small businesses. If you’re involved in the B2B software ecosystem like I am, the thought may have occurred to you that providing modern digital tooling to “the long tail” of SMB businesses is an enormous business opportunity. Huge markets and quick sales cycles (often with only one decision-maker to close), what’s not to like?
The absolute best place to be in SMB software
The absolute best place to be in SMB software
The absolute best place to be in SMB software
You may have heard that 99% of businesses are small businesses. If you’re involved in the B2B software ecosystem like I am, the thought may have occurred to you that providing modern digital tooling to “the long tail” of SMB businesses is an enormous business opportunity. Huge markets and quick sales cycles (often with only one decision-maker to close), what’s not to like?