Don't make them wonder whether you've even started
thedownround.substack.com
(Just a short quick post on pitching tactics.) One of the best ways to sabotage your pitch is to bury any evidence or measurement of progress at the very back of the presentation. I think I understand the impulse… it has something to do with scene-setting, elaborate world-building (“let me tell you about a broken process as it exists today”), crescendoing towards the big reveal at the climax of the pitch ("ta-da!"). To the presenter, this buildup of tension feels very psychologically satisfying; it's fun to story-tell. It's also very common in an era of "Problem:Solution" fundraising templates which encourage founders to give a lengthy exposition that fully establishes a hairy problem in need of a solution.
Don't make them wonder whether you've even started
Don't make them wonder whether you've even…
Don't make them wonder whether you've even started
(Just a short quick post on pitching tactics.) One of the best ways to sabotage your pitch is to bury any evidence or measurement of progress at the very back of the presentation. I think I understand the impulse… it has something to do with scene-setting, elaborate world-building (“let me tell you about a broken process as it exists today”), crescendoing towards the big reveal at the climax of the pitch ("ta-da!"). To the presenter, this buildup of tension feels very psychologically satisfying; it's fun to story-tell. It's also very common in an era of "Problem:Solution" fundraising templates which encourage founders to give a lengthy exposition that fully establishes a hairy problem in need of a solution.